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        com/~/access/printer-friendly.aspx" style="display:none">瓜子的功效与作用Printer friendly


        In 1968, Newsweek magazine published a short, but humorous article, How to Win at Wordsmanship. It described the "Systematic Buzz Phrase Projector," a concept developed by Philip Broughton, a (then) 63 year old worker in the US Public Health Service. He must have had a delightful sense of humor.

        We here at the Acronym Finder have implemented Broughton's Systematic Buzz Phrase Projector (SBPP if you like) as a fun way of not only randomly generating his buzz phrases, but also (what else?), the corresponding acronyms and abbreviations they form.

        Broughton's system uses this three-column list of 30 cleverly chosen buzzwords.

        Column 1 Column 2 Column 3
        0. integrated 0. management 0. options
        1. total 1. organizational 1. flexibility
        2. systematized 2. monitored 2. capability
        3. parallel 3. reciprocal 3. mobility
        4. functional 4. digital 4. programming
        5. responsive 5. logistical 5. concept
        6. optional 6. transitional 6. time-phase
        7. synchronized 7. incremental 7. projection
        8. compatible 8. third-generation 8. hardware
        9. balanced 9. policy 9. contingency

        To use the SBPP, just make up a 3 digit number and then choose the numbered buzzword from each column. So, if you chose 031, you would get 瓜子的功效与作用Integrated Reciprocal Flexibility (IRF).瓜子的功效与作用 Try it for yourself.

        Key in a 3 digit number  

        The idea was to drop these random buzz phrase nuggets into conversation or technical reports. Broughton said "No one will have the remotest idea of what you are talking about, but the important thing is that they're not about to admit it."

        Even after 52 years, they still sound amazingly jargon-like, don't they? Enjoy!

        Logo above by John Ragland.